Do you know that whatever you put on your skin gets absorbed onto your bloodstream and is very much part of your daily digestion process? Then why would you put anything that is not edible onto your skin?
At ZoeM, we are very mindful of this from SEED to SKIN.
Step 1. We source our ingredients from small rural farmers who practice "zero tolerance" for chemical fertilisers or pesticides. Note that all types of pesticides used on plants kill only 1% of insects and 99% of pesticides stays in the plant causing different types of cancers in the long run.
Step 2. Flowers, leaves, roots, stem, fruits or seeds - whatever may be the part of the plant used- at ZoeM, it does not undergo any heating or alcoholic extraction - thereby retaining more of the original natural therapeutic value of the plant.For us, our ingredients are our heroes. 
Step 3. Our formulae have no water, no dilution, no base, no adulteration, no color, no fragrance oil, no artificial preservatives , no mineral oils and no petrochemicals whatsoever. Completing the meaning of the word "natural" in the truest sense. We also use a load of super skin foods like rainforest ingredients and green micro algae that are super skin foods but have been hidden from mankind for the whole of the current century.
This is what "natural" truly means to us. 
The seed matters, the soil does, the environment does. Isn't that true for every living being ? Holistic Skincare starts with the farmer's ethos and ends with an informed choice by you.